I was in CVS on Saturday and just happened to peruse the small selection of books they have – mostly out of curiosity, since I tend to buy my books from mail order distributors where the prices are better.
One title caught my eye right away. I was drawn to the dark, spooky looking cover and it took me a minute to realize why the image didn't quite make sense to me.
The title was Eat, Prey, Love. But this was not the blockbuster book/movie by Elizabeth Gilbert which I had just finished reading, btw. This book was the new paranormal Avon release by Kerrelyn Sparks. I read the blurb and decided against buying the book [the word 'orphans' put me off], but I had to give props to the author who will certainly get a lot of attention for her book by choosing a play on words that will have fans of Eat, Pray, Love [and there are millions of them] looking twice.
I've had a bit of a sideways relationship with the clever play on words title. One of my earliest books, Bonfire of the Vampires [not currently available] was a play on Bonfire of the Vanities. And I'm still looking for a home for my paranormal romance Interview with a Gargoyle. I'm not an Ann Rice fan but hey, the title works.
I wonder if using a play on words really does boost sales of books like Julie Kenner's The Givenchy Code or Demons Are Forever.
What do you think? Do you find a play on words title to be clever or lazy? Do you think it generates interest in the author's work or just confusion?